{"id":501517,"date":"2024-08-01T15:06:33","date_gmt":"2024-08-01T15:06:33","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/501517\/outdoorlink-is-proven-essential-for-ooh-and-placebased-ad-displays-during-recent-crowdstrike-outage.html"},"modified":"2024-08-01T15:06:33","modified_gmt":"2024-08-01T15:06:33","slug":"outdoorlink-is-proven-essential-for-ooh-and-placebased-ad-displays-during-recent-crowdstrike-outage","status":"publish","type":"post","link":"https:\/\/www.oklahomanews-online.com\/news\/story\/501517\/outdoorlink-is-proven-essential-for-ooh-and-placebased-ad-displays-during-recent-crowdstrike-outage.html","title":{"rendered":"Outdoorlink is Proven Essential for OOH and Place-Based Ad Displays During Recent CrowdStrike Outage"},"content":{"rendered":"
\"Outdoorlink<\/a><\/div>\n
In response to the recent CrowdStrike outage, Outdoorlink, Inc. of Huntsville, Alabama, announces that its Smart Controller (formerly known as SmartLink) and Vantage systems played a crucial role in mitigating the impact on DOOH and Place-Based Ads.<\/div>\n

Huntsville, AL – Aug 1, 2024 –<\/strong> While many Out-Of-Home Operators and alternative digital sign owners faced costly solutions, such as purchasing new players, arranging emergency replacements, and deploying support teams for in-person reboots, Outdoorlink’s Smart Controller and Vantage systems<\/a> provided efficient and cost-effective alternatives with advanced ad monitoring and remote rebooting capabilities.<\/p>\n

Key Achievements of Outdoorlink’s Management System:<\/strong><\/p>\n

\u25cf Advanced Collaboration: The Outdoorlink System has been able to successfully reboot and restore OOH players remotely, enabled mass rebooting, and allowed operators to perform these actions independently and on a grand scale.<\/p>\n

\u25cf Effective System Monitoring: The Vantage System’s Stuck Video alarms and Image Capture technology identified screen issues early and on a grand scale. With some operators reporting 55-75% of their overall inventory affected, this in-depth reporting has allowed clients to immediately focus on solution-based efforts instead of diagnostics. Outdoorlink’s early detections also allowed clients to be aware of the issue starting 12am Friday morning, creating a quick reaction and proactive approach to affected advertising clients. The real-time reporting also allowed tracking and verification of fixes live as teams worked through their inventory. <\/p>\n

\u25cf High Success Rate: To date, utilizing Outdoorlink’s reboot capabilities has achieved a 98% success rate in restoring affected digital inventory in the markets that have utilized it thus far, reducing the need for manual replacements and minimizing downtime. <\/p>\n

\u25cf Cost Savings: Outdoorlink’s Management System has helped digital operators avoid additional costs, including but not limited to: player replacements, operational costs of truck-rolls, overtime, over-the-road installations, lift trucks, permitting fees for potential road closures, and the many man-hours required for solutions in over 30 markets across the country. <\/p>\n

\u25cf Proactive Support: Outdoorlink’s support and engineering teams worked closely with operators to use the Outdoorlink systems effectively.  Outdoorlink’s teams reached out to client-partners proactively at the first detection of large-scale outages, created a team dynamic working with multiple outside operation and IT personnel, and demonstrated their commitment to innovative solutions and top-tier support at each step<\/p>\n

“The recent CrowdStrike outage highlighted the value of our Smart Controller and Vantage system in maintaining reliable and efficient digital advertising infrastructures.  It has also reaffirmed the need for redundant controls and management systems for digital inventory of every size. We are proud of our team’s swift response, showcasing our commitment to customer support. This incident emphasizes the importance of remote management solutions, and we will continue to advance our technologies to meet our client’s needs.” – DJ Jennings, CEO, Outdoorlink<\/a><\/p>\n

Outdoorlink’s performance during this incident underscores our dedication to minimizing disruption. We will continue to analyze data and provide updates, maintaining high standards of service and innovation.<\/p>\n

For more information, please contact:<\/p>\n

Laurie Heard, President
Move Digital Group
laurie@movedigitalgroup.com
<\/a>+12562036683<\/p>\n

About Outdoorlink, Inc.:<\/strong><\/p>\n

Outdoorlink, Inc. is a leading provider of remote monitoring and management solutions for digital signage and other electronic assets. Our innovative, reliable technology simplifies lighting and asset control, providing secure, real-time monitoring to ensure your operations run smoothly and efficiently.<\/p>\n

About Outdoorlink Vantage:<\/strong><\/p>\n

Detect screen issues before your advertisers do with Vantage by Outdoorlink, our trusted technology for managing, monitoring, and verifying advertisements on place-based digital screens, ensuring the highest standards in digital advertising.<\/p>\n

About Outdoorlink Smart Controller:<\/strong><\/p>\n

Outdoorlink’s Smart Controller seamlessly integrates your assets, automating lighting, security, and signage to save you time and money. With real-time alerts and insights at your fingertips, our Smart Controller and mobile app ensure smooth and efficient operations.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Move Digital Group<\/a>
Contact Person:<\/strong> Laurie Heard
Email:<\/strong> Send Email<\/a>
Phone:<\/strong> +12562036683
Address:<\/strong>125 North Side Square STE 200
City:<\/strong> Huntsville
State:<\/strong> AL
Country:<\/strong> United States
Website:<\/strong> https:\/\/movedigitalgroup.com\/<\/a><\/p>\n

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In response to the recent CrowdStrike outage, Outdoorlink, Inc. of Huntsville, Alabama, announces that its Smart Controller (formerly known as SmartLink) and Vantage systems played a crucial role in mitigating<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/posts\/501517"}],"collection":[{"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/comments?post=501517"}],"version-history":[{"count":0,"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/posts\/501517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/media?parent=501517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/categories?post=501517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oklahomanews-online.com\/news\/wp-json\/wp\/v2\/tags?post=501517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}